This is quite surprising to read. The Internet is the “new” marketing machine and real estate is a cutthroat business. You would think that agents would use the Internet more rather than less. More and more people are turning to the Internet to find a home rather than those free real estate magazines. Even the magazines are putting all ads online. It will be interesting to see what the outcome is of the move away from the Internet.
Not surprising: The battered real estate industry will spend less money on Web ads this year.
Quite surprising: The battered real estate industry will spend more money on ads in general this year.
Wait a minute: Aren’t ad dollars supposed to move from every other venue to the Web? And aren’t battered industries the ones that are supposed to move the fastest, since they’re the ones who need the Web’s efficiency?
Not in this case, says research firm Borrell Associates, which predicts that the industry’s spending on Web ads will drop 4 percent in 2010, while its overall marketing spend will increase by 2 percent. –more
I know in my area there seem to be more luxury home short sales than anything else. The luxury home market is one that seems to be ignored by many investors. I thought this information was helpful and wanted to share.
Our digital world has brought about some wonderful efficiency in communication and has reduced costs. But, it has also made it easier to lose the personal touch which has now become a luxury. This opens up a tremendous opportunity for luxury real estate marketing professionals to gain a competitive edge by thinking like a contrarian.
In a time starved world where email-only customer service is the order of the day, a personal phone call can go a long way to build client loyalty. Here is an example.
Recently, a mistake was made on our account by an internet service to which we subscribe and our account was suspended. The only way that this could be remedied was via email customer service. There was no phone number given on their Contact Us page. Frustration set in because it took way too much time to write them and prove that the mistake was theirs not ours. Two days later the account was suspended again for the same reason. Again, the burden of proof was on us which took more of our time. And, we are one of their best customers! –more
www.TheShortSaleSecret.com – This is a video of how one of my students closed a luxury home short sale deal on his very first deal with no previous experience, only $914.00 invested in the deal, and no use of his own credit. He made $169,742.00 WOW
This is quite surprising to read. The Internet is the “new” marketing machine and real estate is a cutthroat business. You would think that agents would use the Internet more rather than less. More and more people are turning to the Internet to find a home rather than those free real estate magazines. Even the magazines are putting all ads online. It will be interesting to see what the outcome is of the move away from the Internet.![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=69e534f0-e3f7-4355-b62a-167e5234a4d0)
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